Thursday, June 10, 2010

Chevy rules

Hot debate rages today is over whether GM should change the marketing focus of Chevrolet away from "Chevy."
Various news sources are reporting that GM on Tuesday distributed a memo to Detroit employees urging them to use Chevrolet, rather than Chevy to push for "consistency" in the brand.
The memo was signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, the GM division’s vice president for marketing.
GM is attuned to the uproar this suggestion is creating and issued their own statement Thursday:
"Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.
We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.
In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.
We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover a “Chevy.”

The debate is already raging on Twitter. And you should weigh in with your own thoughts. Likely, most of you have owned a Chevy, or at least have sat in one. What do you think?

Should you "Drive your Chevrolet to the levee" or stick with Chevy?


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